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The Branding Pen

Welcome to my series of articles, designed to guide you through the process of properly branding your business. Branding isn't just about the visual aspect of your business such as a logo and color palette, branding is about determining who you are, exactly what it is you offer people and how you can help them, and specifically who you want to work with (i.e. who is your "ideal customer"). Many businesses leave out these very important steps, so these articles are strategic in their order and will logically assist you with this process.

Define Your Ideal Client

The Branding Pen Series – Article 4 I remember the first time someone asked me who my ideal client was. My answer was “small businesses”. I could not have been more wrong. Looking back now, I feel so ...

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